Accelerated Sales Program (ASP) ToolKit:
This goal-oriented Accelerated Sales Program is a branded system of BOS Marketing Group. It achieves the client's sales goals in a compressed period of time: it increases absorption rate and minimizes operating and financial costs, thereby maximizing bottom-line revenues. The BOS Accelerated Sales Program targets a specific product offering and creates a sense of urgency and fear of loss in the mind of the customer. The measurable success of this program is the result of consistently managed sales activity.
Components: Director's Brief • Creative Brief • ASP Operational Systems • People and Processes
|
||
Strategic Planning ToolKit:
The purpose of the Strategic Planning ToolKit is to illustrate the developer’s vision, goals and objectives, and bring other project disciplines into alignment in order to gain consensus and
achieve one comprehensive development story. This ToolKit will result in a blueprint for all sales
and marketing efforts to follow. The implementation of this ToolKit's blueprint will ultimately position the project appropriately and generate the high-end clientele desired for market readiness.
Components: Market Research/Feasibility • Planning Charettes for Sales & Marketing • Product Development • Event Planning • Corporate Sponsorships • Strategic Alliances
|
||
Sales and Marketing ToolKit:
The objective of the Sales and Marketing ToolKit is to increase the consumer awareness and understanding of the Developer’s vision of the project. Our associated programs will create public confidence, increase a sense of urgency to purchase, accelerate sales, and maximize the developer's inherent value. These initiatives brand and position the development for market dominance.
Components: Brand Management and Positioning • Custom Sales Programs: Accelerated Sales Program (ASP) or Traditional Sales • Lead Generation • Facility & Visual Design • Collateral Material Design • Customer Relationship (Database) Management (CRM)
|
||
Leadership Training ToolKit:
It is commonly agreed that "leaders" have become the most critical organizational asset. The most cost effective method to acquire leadership talent is to "grow your leaders from the people within". The proper training and development of management personnel will positively affect all aspects of an organization: increased worker productivity and company loyalty, improved customer service, co-worker recognition and empowerment -- resulting in higher customer satisfaction, wider referral base, and resultant bottom-line profitability. BOS Marketing Group leadership coaching and training programs provide blended learning solutions to arm organizations to acquire and retain the best talent.
Components: Sales & Management Training • Marketing & Management Training • Communication & Interpersonal Skills • Recruiting and Staffing
|
||
Communications ToolKit:
We believe that communication is the cornerstone of success in any project. All programs include essential elements to establish a disciplined and cohesive open line of communication between BOS and all departments within the development.
Components: Weekly Development Updates: Critical Path Update and Flash Report • Point Person: Project BOS Communication Manager • Team Management Approach
|
