Our Firm

BOS Marketing Group advises client partners on strategic planning and development of specific programs capable of taking the company’s vision through the myriad steps from concept to successful debut of the project in the marketplace.

Although Las Vegas has been one of the hardest hit markets in the country recently, we believe it is poised for a strong recovery and unprecedented future growth. In the meantime, our experience in work-outs and restructuring can place the company in position to capitalize on its advantages when the market recovers. We believe the time is now to take a “back-to-basics” approach to sales and marketing: employing tried and true methods, maximizing cost efficiencies, and enhancing profitability.

We are committed to orchestrating top-level sales and measurable marketing systems and procedures that augment the overall process and increase the bottom line. As long-time Las Vegas business professionals, BOS has an extensive network of local and regional connections and professional services available to provide solutions to your business needs.

Our specialties include innovative sales processes, efficiency-based marketing methodologies and sales office systems both for the start up and on-going phases. We are a solutions-based marketing and management organization; experienced in developing programs that work. Selling opportunities are lost daily by companies who lack a consistent system for prospecting, selling and closing new business. Any company that takes the time to develop a systematic approach to selling and documenting their process and tracking their results will see dramatic improvements.

To continue the sales process and to grow the business, we set out to successfully increase the perception of value that the market has of your company, product, or service. There is really no other way. The perception of value that a prospective buyer has of a company has nothing to do with the amount of effort or the cost you incur to provide the product, but rather the prospect’s perception of the benefits derived or problems that are solved (or avoided) from choosing others in the marketplace. When potential buyers get to the point of a buying decision, there are really just two major types of benefits that most buyers will evaluate: The addition of something positive (better rates, more options, more incentives, quicker response time, etc.), or the elimination of something negative (restrictive policies, cost of maintenance, long wait times, continuing headaches, lack of communication, etc.).

Our programs do more than just try to determine the “surface issues” by digging deeper to find the underlying root causes of any problems or objections and develop an offering or “package” that fundamentally addresses the issues in a way no one else has ever done before. This takes thinking outside the box and some break-through ideas, maybe even a total redesign of the offer. This amazes most clients, builds trust and secures the relationship.