Sherri O’Boyle
Sherri O'Boyle a seasoned management and marketing consultant in Las Vegas, Nevada. In her thirty-year career, she has been involved in start-ups, turnarounds and work-outs of numerous master planned developments resort real estate projects, as well as a number of retail and commercial businesses. As Managing Director of Marketing and Management, she demonstrates a proven ability to develop and implement innovative sales and marketing strategies that support and underscore corporate business and financial objectives.
Recognized as an expert in creating and applying unique marketing and sales programs, as well as overseeing brand management and project positioning, O’Boyle specializes in the upscale and luxury markets, however her programs have the reach of all markets. With an overall goal of increasing the consumer’s awareness and understanding of the client’s vision, marketing efforts led by O’Boyle create public confidence and increase the development’s inherent value. She has led key marketing initiatives that have accelerated sales projections, turned around overall performance and increased company profitability. Also notable, is her ability to build highly motivated teams focused on achieving market dominance and reaching revenue goals. O’Boyle integrates traditional sales philosophies with the latest in technology and thematic models to create a true experiential experience for the consumer. She represents the best of the new trend of marketing experts leading the branding process for strategic creative development, while her dedication to honesty and quality is key to driving client’s cost-effective growth.
Core management and oversight capabilities include strategic and tactical planning; operating and capital budget development and management; brand conceptualization and management; acquisition due diligence and investor relations. Sherri has developed a hybrid of traditional retail marketing and sales disciplines targeted to the luxury market integrated with multi-market corporate branding and positioning. Specific areas of specialty include developing, managing and executing internet-driven, relationship building programs that increase regional and international market niche exposure; hiring, training and managing staff; negotiating and managing departmental contractors, suppliers and vendors; and directing advertising and public relations agencies of record. Management of day-to-day departmental operations with full budget P & L responsibility is also a major area of focus.In addition to being recognized by industry organizations and associations for the marketing created for multi-billion dollar resort real estate developments, O’Boyle was honored, in 2000, as one of the country’s top Marketing and Sales professionals by the National HomeBuilder’s Association.
A graduate of the University of Florida, she has been associated with developments and financial institutions in California, Nevada, Arizona, Virginia, South Carolina and Florida during her 30-year career. Sherri has held senior management positions with luxury real estate developments as well as consulted to numerous high-end projects throughout the country. Previously, Sherri served as vice president of marketing for Lake Las Vegas Resort, in Henderson Nevada. Her efforts helped position Lake Las Vegas Resort's standing as a premiere international residential resort destination and earned her numerous recognitions by industry organizations and associations.
